5 Trends for Swim School Businesses in 2025
We explore some emerging trends for swim school businesses in 2025 based on what we are seeing in the industry and within our customer base.
Analysis: Swim School Customer Retention Rates – Part 3
This year, we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 3 (July to September), a period marked by a transition from winter to spring months in Australia and New Zealand.
Retention Mastery Video Course – Free Access
Customer Retention is arguably the most important factor in a swim school’s success. A small improvement in customer retention can unlock significant improvements in profitability for your business. Less than half of swim school businesses currently measure retention rates.
Swim Academy Uses First Class Software to Solve Their Progress Report Problem
The Swim Academy in Brisbane Australia teachers over 3000 students across 6 different locations. They use a term-based class model where customers need to re-enrol at the start of each new term.
App Showcase
Discover our branded mobile apps for swim schools, designed to enhance customer experience with features like class scheduling, progress tracking, absence reporting, and instant notifications.