Powerful Swim School Scheduling and Management Software To Boost Performance

Looking for the best swim school software to elevate your business?

Many swim school owners we speak with struggle to keep up with administrative tasks that spill over into their nights and weekends.

First Class Software offers a modern, online solution for scheduling and managing your swim school, complete with all the features needed to run a high-performing swim school.

Save time, boost customer retention, and grow your swim school with First Class!

Watch Express Video Demo Here (3 minutes)
Girl Using First Class Software at a swim school

Trusted by Industry Leading Swim Schools

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and many more across 9 countries and counting!

The Next Generation of Swim Lesson Management Software

Look no further than First Class Software for your swimming school.

First Class is specifically designed to streamline the administrative tasks of running a swim school, allowing you to focus on what matters most – teaching your students to swim. With First Class you can easily manage your class schedule and registrations, automate invoicing and billing, track student attendance and progress, and communicate with parents, all in one place.

First Class is packed with features designed to help your swim school improve customer retention, arguably the biggest driver of swim school success such as retention focused reporting and unique tools to communicate more effectively with customers.

But that’s not all – First Class also includes powerful reporting functionality that provides valuable insights into your business. You can track revenue and expenses, monitor class attendance, and analyse student performance data to make informed decisions about how to grow and improve your school.

Streamlined Swim School Bookings and Scheduling

First Class offers unrivalled software functionality when it comes to swim lesson scheduling. 

Customers can register and book lessons via First Class’s online booking links, customer portal, or app. The comprehensive back end allows you to manage bookings on behalf of the customer including new enrolments, class moves, and make-up lessons.

5 key swim lesson booking capabilities available within First Class software

  • Using First Class you can restrict specific classes from appearing online for booking.
  • You can capture specific enrolment information important to your business as part of the registration process via the custom field feature.
  • Automated discounts can be set up to apply to online bookings such as discounts for multiple students and multiple lessons.
  • You can automate welcome emails and booking confirmations different class types and levels.
  • Your customers can manage make-up lessons via their customer portal or app within the setting parameters you establish

By automating many steps in the registration process, you can save your swim school time and improve the customer experience.

The First Class app showcasing swim school bookings
Swim school student alongside a screenshot of first class software displaying the student's progress report.

Skill Tracking and Progress Reports

First Class Software provides an exceptional solution for managing student progress with ease. Its intuitive class view allows staff to seamlessly track skill development, attendance, and notes—all from one screen. Designed for mobile devices like tablets and smartphones, it empowers your team with the flexibility to manage classes from anywhere.

  • Effortless attendance tracking
  • Comprehensive skill progression monitoring
  • Ability to add personalized comments to assessments
  • Generate digital certificates with ease

What Our
Client Says

Simplifying Parent Communication and Progress Tracking

"First Class has helped us keep everything all in the one place. The customer portal in particular has made things a lot easier with sharing progress and competencies with parents."
Ruyton Aquatics
kids at a swimming pool

Tailored to Your Swim Schools Needs

We understand that every swim school is unique, which is why our software is highly customizable and flexible.

You can tailor the First Class platform to meet the specific needs of your school, whether that’s creating custom class types, setting pricing and discounts, or configuring automated emails.

You will enjoy a swim school management software that tightly fit’s your needs.

Customer Portal, Complete With Mobile App

Give your swim school a professional look with a smartphone app.

First Class software comes with a customer mobile app where your users can manage their lessons and bookings.

Features of the First Class customer app

  • See booking information
  • See skill progression
  • Book new classes
  • Make payments
  • Report absences
  • Book make-up lessons
  • Receive push notifications

First Class provides two app options, standard and branded.

A branded app for your swim school

First Class’s branded app service enables you to have a branded app in line with your organisations branding and style guidelines.

This premium branded option is ideal for swim schools who want to give their customers a first class experience and stand out from their competition.

Discover More About How an App Can Help Your Swim School
Branded app for swim school sample
Progress report for a swim school student in first-class software.

Leverage The Power Of AI

First Class software leverages AI (Artificial Intelligence) to boost the performance of your swim school.

Automate complex touchpoints with customers at the right time.

Receive insights based on the data that help you prevent customer dropout and improve profitability.

  • AI-Powered Scheduling
  • Smart Notifications and Reminders
  • AI-Powered Recommendations

First Class Swim Software
Key Features

Class scheduling and management

Student progress tracking and reporting

Parent communication tools (SMS, emails, notifications, etc.)

Online billing and payment processing

Customizable pricing and discount settings

Attendance tracking and reporting

Parent portal and app including online make up lessons

API for connecting with other software tools

Powerful reporting

Digital certificates

Shop/Point of sale feature for selling items such as drinks and merchandise

And much more


Amplify the power of First Class with our specialised integrations 

Discover our popular integrations here

Ready to Use on Any Device

And the best part? First Class Swim School Software is easy to use and accessible from anywhere. You can log in and manage your school from your computer, tablet, or phone, making it convenient and flexible for you and your staff.

Not all swim school scheduling software is made equal.

First Class is like having an army of business assistants working to make operating your swim school so much easier!

First Class software on tablet on swim school pool deck
First Class app home screen

Comprehensive Onboarding Support for Frictionless Transition​

One of the downsides of moving from an old or limited software system is the work required to change.

We make this as easy as possible for you and will have you set up and confident in the system within a few days. Our onboarding and support teams hold your hand every step of the way to make your transition as effortless as possible.

Functionality To Level Up Your Swim School

First Class Software is packed with features to help manage your swim school facility.

First Class is affordable for any swim school and helps you improve profitability by reducing staffing costs and improving customer retention

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  • Scheduling including weekly and daily views
  • Online registration and bookings
  • Multi enrolment “cart style checkout”
  • Multiple payment processor integration
  • Direct debit and one time/credit debit card
  • Supports both term based and perpetual business models
  • Bulk email and SMS
  • Powerful automation for communication
  • Tagging Feature
  • Powerful discounts including automated discounts for multi class/lesson
  • Custom skill tracking and assessment feature.
  • Online parent portal
  • First Class app
  • Branded app option
  • Digital certificates
  • Enquiry form to direct leads into the software
  • Online weekly schedule for displaying on your website
  • API
  • Xero integration
  • Notifications feature
  • Shop/POS functionality
  • Access control integration
  • Area bookings/Venue and facility hire
  • World class reporting and analytics.
  • more

Check out our most popular blog articles for great tips on growing your swim school business

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Discover why First Class is the worlds best swim school software

First Class software services and supports swim schools in 9 countries including the United States, Canada, UK, Australia, New Zealand, and other countries across Europe and Asia.

Whenever you’re ready, here’s how we can help you.

Book a guided demo and have all of your questions answered!

Register for a 30 day trial account